“You have 5 seconds to convince your website visitors they’re in the right place—make them count.”
When someone lands on your website, the clock starts ticking. If they don’t immediately understand who you help and what problem you solve, they’ll bounce—possibly forever.
Make a powerful first impression by clearly articulating your message right at the top of your homepage. This essential step can transform casual visitors into valuable leads!
Your homepage headline is the digital equivalent of a first impression. If it’s vague or clever but not clear, people leave. A strong message builds trust, relevance, and action.
Take a look at this simple, effective headline:
“Helping startups launch beautiful, high-converting websites without the tech stress.”
In just one line, it tells:
- Who you help → startups
- What you deliver → beautiful, high-converting websites
- What problem you solve → tech overwhelm
This kind of clarity speaks directly to your ideal client.
What You Should Include Above the Fold
The area visitors see before they scroll is prime real estate. Here’s what you should include:
1. A Clear Headline
Tell people what you do, who it’s for, and why it matters.
2. A Subheadline (Optional but Powerful)
Add more detail to reinforce your offer or value.
3. A Strong Call-to-Action (CTA)
This could be:
- “Book a Free Consult”
- “Get a Custom Quote”
- “Schedule a Strategy Call”
Your CTA should lead people toward the next step in your funnel—not just “Learn More.”
4. Supporting Visual
A relevant image or graphic can boost engagement. For example:
Example of a clean and engaging hero section
Quick Fix Checklist
Here’s a mini checklist you can run through today:
- Would a stranger know what I do in 5 seconds?
- Is my headline crystal clear about who I help?
- Do I mention the value or result I provide?
- Is my CTA visible without scrolling?
Ready to Revamp Your Homepage?
If you’re unsure whether your homepage is pulling its weight, we can help. At PronouncedTech, we specialize in creating websites that don’t just look great—they work hard to bring you business.
Book a free homepage review today, and let’s turn your site into your best salesperson.
